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Maybe you read about the fact that Campbell's Soup was the only stock on the S&P 500 that didn't fall that fateful day in late September, when the market tanked 700 points. This is like that. Only with recipes.According to the Wall Street Journal (subscription required), publishers are betting big that cookbooks will continue to sell even as everyone tightens their wallets significantly. No surprise there. Eating out is one of the first luxuries people cut back on in tough times.
But publishers are hoping this turn of events will help them peddle product during the upcoming holiday shopping season, which is shaping up to look otherwise pretty unappetizing. They are releasing a clutch of new cookbooks from well-known names, including Paula Deen, Jacques Pepin and Jeff Henderson, figuring that as long as people are cooking more from home, they will buy a book of recipes from names they recognize from the Food Network.
