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Häagen-Dazs Shrinks Package, Says It's to Preserve Quality

haagen dazs logo
As many of you know, the products we regularly buy at the grocery store have slowly been shrinking over the last year or two. Peanut butter jars, yogurt cups and tubs of ice cream are all now smaller than they once were, while the price points have remained the same.

Shrinking Food Packages(click thumbnails to view gallery)

Skippy JarsNew Tropicana CartonFruit LoopsChips Ahoy! Package


Häagen-Dazs
, the original purveyor of premium ice cream, recently announced that they too would be reducing the amount of ice cream in their packages, going from a standard 16 ounce pint to a slimmed down 14 ounces. However, instead of going about this reduction quietly, as other companies have done, they're broadcasting the news. You see, they feel that they are protecting their high quality by reducing the contents of the cartons by "a few spoonfuls."

Starting in January 2009 (so you may already be seeing these reduced cartons on the shelves) the pint will shrink and the 32 ounce cartons will change to 28 ounces.

[via The Consumerist]

How do you feel about smaller package sizes?
I wish they'd raise the prices and keep the packages the same size. 1092 (19.5%)
It feels like greed, plain and simple. 2817 (50.4%)
I understand that companies need to make a buck. 390 (7.0%)
It's made me change my buying habits. 1294 (23.1%)

Source

Filed under: Food News, Ingredients

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