"Shortcuts" news and stories

I was just wandering the web when I stumbled across an article on Yahoo Finance about Shortcuts, a new service of AOL. This is a totally paperless, online coupon program linked to store loyalty cards. Shortcuts makes it easy to click, shop, and save; on the products you buy every week.

The way it works is that customers go to the Shortcuts website and link coupons for products to their customer loyalty cards. then when your card is scanned the coupon automatically is applied to your purchase. It's a fantastic idea that makes it easy with no coupon cutting and remembering to bring them with you. There's also the "green" aspect of the program in cutting down on paper use and waste.

So far the service is only offered to Kroger's and affiliate stores customers, but that should change soon. For a growing list of all the partner stores click here.