"SalmonellaScare" news and stories

My mom called me yesterday just to report on the status of her favorite brand of peanut butter. She is devoted to Adams Natural Peanut Butter (she's a fan of the 26 ounce size, as once it's empty, the jar is a really useful size/shape) and eats it on toast for breakfast nearly every day. Thankfully, Adams has been found to uncontaminated (they're running a large announcement on the front page of their website to calm consumers) and so her morning routine is uninterrupted.

However, according to the New York Times, peanut butter sales are down 25% across the board, even in brands that have been shown to be salmonella-free. Over the weekend, Jif placed ads in newspapers throughout the country, stating that their product is safe and offered consumers a $.35 off coupon in the hopes that sales will rebound. Peter Pan Peanut Butter has plans to run a similar announcement next weekend, along with a $.50 off coupon.

How are you feeling about peanut butter consumption these days? Are you taking a break from the lunchtime staple or continuing to eat it (after checking to ensure your favorite brand was safe)?