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Rockstar energy drink: d'ya like the politics or no?

rockstarWhen reading about New Seasons Market in the New York Times, I came across a reference to Rockstar energy drinks and their highly conservative provenance. According to the Times, "Rockstar's chief executive is Russell Goldencloud Weiner, who developed the company with the help of his mother and his father, Michael Savage, the far-right talk radio host." Because of this, New Seasons won't sell the beverage.

I don't drink it because of the high fructose corn syrup, but now I'm considering changing my view to not drinking because of the politics. I did a little surfing and found several references to the "anti-immigrant, gaybashing, intolerant, hate-filled" rhetoric of Savage ("Facism Cola") and the connection between New Season's decision and that of my neighborhood co-op, People's, to stop carrying Oregon Rain water because Lars Larson was their pitchman ("Radio-Active Fallout").

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