Russell Stover Chocolates started back in 1923 and leads the market in terms of the sales of boxed chocolates. It is the third larges chocolate manufacturer in the US, behind Hershey's and M&M Mars (Masterfoods). Although receiving consistently decent scores in taste tests, the brand has an image of affordability and none of the cache that more upscale brands - Godiva, Lindt, Vosges, to name but a few - do. Since chocolate is an ever-growing segment of the market, Russell Stover has decided to take action and reinvent the brand to appeal to new, younger consumers, consumers who are looking for more sophistication, trendier packaging and flavors that mimic those of upscale brands.

Several new lines will launch this spring, including Russell Stover Urban, Internationale and Origin Select, as well as a Private Reserve line designed to compete directly with bars from Lindt. There will be more organic chocolates, as well. The Whitman's brand, which is owned by the same company, will also launch a new line Whitman's Soho.

Consumers will make or break the new products, but industry insiders already see potential in Vanilla Bean Brûlée with 70% Dark Chocolate squares and other similar products, with Candy Industry magazine even giving Russell Stover the Manufacturer of the year award for 2006.

Most boxed chocolates come in a variety of flavors. The chocolates might be all truffles, each infused with a different herb or liqueur, or a simple mix of creams and nut-filled chocolates in milk or dark coatings. The blends are great when you want to share and have people who like different flavors, textures and consistencies, but when you have a box mostly to yourself, it's a waste to have the box half-full of chocolates that you don't like. The best way to get exactly what you want is to head to your nearest chocolatier and pick out an assortment that fits your tastes.

If this isn't an option for you for some reason, you're in luck because there are two online retailers that will allow you to choose an entirely custom assortment without ever setting foot in a store: See's Candies and Russell Stover. See's lets you choose from 75 different candy options, then adjust the percentage of each type that will be found in your 1, 2, 3, 4 or 5-pound box. A 1-lb mix is $17.50. Russell Stover gives you three different types of boxes ranging from 1/2-lb to 5-lb. You can't get quite the same variety as See's offers, since you are limited to a set number of types per box size, but there are still plenty of options. A 1-lb, heart-shaped box is $11.96.

With Easter drawing ever closer, the number of bunny and egg themed chocolates in stores seems to be growing exponentially. Sure, all the products were all there months ago, but you cannot deny that there are far more now. The real question is how to choose between all the options, because even though you could take home a whole shopping-cart full of chocolaty treats, some are simply more worth it than others. The most fun are the larger, filled Easter eggs. They're tasty and definitely unique to this time of year.

For a look at some of the more widely available dark chocolate easter egg options, take a look at Sugar Savvy's review of some supermarket choices. Russell Stover's chocolate raspberry whip filling came out a winner, but they also liked Hershey's Special Dark with Almonds. At Candy Blog, Cybele also tackled Russell Stover eggs, in addition to Reese's Peanut Butter eggs and the ever popular Cadbury Creme Eggs.