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Tom Colicchio's Riverpark Hosts Starbucks Unveiling of New VIA Coffees

Photo: Jennifer Lawinski


A cup of instant coffee served with a high-end lunch and a spritz of perfume on the side? How many ways can we say this combination-event seemed off-the-beam? But this, in fact, was on the menu for the debut of the new Starbucks line of flavored VIA coffees.

The ubiquitous coffee company invited Slashfood to sample a tasting menu created by chef Sisha Ortúzar at Tom Colicchio's new Riverpark restaurant, in Manhattan, to highlight its four new flavors of Starbucks VIA instant coffees: Mocha, Caramel, Cinnamon and Vanilla.

The event was hosted by Starbucks and by New York Times Scent Critic Chandler Burr, who paired each coffee with a perfume that highlighted its flavor.
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Filed under: New Products, Tastings, Chain Stores / Restaurants

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