Over the last few months, the intrepid editors over at Consumerist have done an outstanding job of tracking the trend of smaller sizes for the same price. They call it the Grocery Shrink Ray and they've seen it hit everything from coffee, to peanut butter to yogurt (it also strikes non-edible products such as toothpaste and contact lens solution).
One of the debates that occurs around this topic of shrinking package sizes is whether it would be more honest for companies to simply raise the prices on their products instead of charging the same for a smaller amount. In the face of rising costs, Turkey Hill Dairy has decided to succumb to the dreaded shrinking size trend for their ice cream packages, as prices for ice cream's have risen dramatically in recent days. They announced this size reduction with a heart-felt letter penned by company President, Quintin Frey that was posted on their blog.
On the other side of the coin is Hershey's, who announced recently a price hike of 10-11% across their entire product line. This comes on the heels of a 13% increase last February.
These days, rising prices are an inevitability. Do you prefer to experience it through higher prices or lesser amounts for the same price?
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