"Pyramid Breweries" news and stories

Your favorite beer may have just gotten a makeover. To those wandering the suds store in vain searching for those classic pyramid-sporting, Tintin-esque brews, listen up: Pyramid Hefeweizen will henceforth be known as Haywire Hefeweizen (above left), and Pyramid Apricot Ale is now Audacious Apricot Ale. Pyramid Breweries, America's 11th largest brewing company and fifth largest craft brewer, just announced this "revitalized brand positioning," and we're pretty surprised by the assertive redesign.

We're not alone. "Do they make beer or energy drinks?" quipped one BeerAdvocate user. Others, however, are more blasé: At Charlotte, N.C.'s Flying Saucer Draught Emporium, which stocks over 200 beers, general manager Daniel Parks remarked, "I don't think it will change [sales] one bit."

Typically reserved brewers have been shaking it up a bit of late: Sierra Nevada named a new year-round brew Torpedo IPA, a step up from their unadorned line of Pale Ale, Porter, Stout and Wheat. In Pyramid's case, this may be due to a recent buyout by flamboyantly designed Magic Hat's parent company, Independent Brewers United. (Pyramid did not return several requests for comment). To us, Haywire and Audacious sound like sheer marketing, uh, audacity.

Will you miss the Pyramids of the past the way we will?

The winners from this weekend's Great American Beer Festival have been announced. With over 75 categories, the list can be a tad overwhelming, but it still serves as a handy guide to finding great beers of every style, price point and availability.

A few personal thoughts:

• With 104 entries, the American-Style IPA category was the most hotly contested. Legendary brewery Russian River took second with their Blind Pig IPA, beat out by Firestone Walker's Union Jack IPA. Scoring two golds, a silver and a bronze, Firestone Walker appears to be the GABF's go-to brewer in the pale ale department. Unfortunately, if you don't live in California or Nevada you might have trouble finding one.
• In the least hotly contested department, check out Category 29: American-Style Specialty Lager. I seriously need to find out which 21 beers finished below Busch Ice. My condolences.
  
• Finally, congratulations to Pyramid Breweries for taking home the Mid-Size Brewer of the Year award. My travels up to the Pyramid Brewery in Berkeley, California sparked my love of microbrews at the tender age of... uh, ahem... 21. The gold medal winning Apricot Ale (out of 87 entries in the Fruit or Vegetable Beer category) will always hold a special place in my heart... and liver.

[Photo Credit: beertown.org]