"Pop-Tarts" news and stories

• Making your own Pop-Tarts is easy as pie. (Easy as tart?)
• Be it over so humble, the garbanzo bean is a big deal in Spain.
• Ben Bailly, new chef at Culver City's Fraîche, seems "a little lost."
• Not a Brussels sprout fan? Wait till you try these babies.

Our colleagues have been talking about a Pop-Tart commercial where you're shown how to sandwich ice cream between two Pop-Tarts, insert a popsicle stick, and voila -- you've got your very own ice-cream-truck-worthy concoction. Seriously? We immediately associated it with the fast-food gluttony exhibited by KFC and IHOP. Do we really need to be encouraging Americans (and specifically children) to combine a sugary pastry with ice cream?

Kellogg's brought back this marketing campaign (it first appeared in 2009) just in time for summer, presumably because toasted baked goods aren't as appealing when the temperature spikes. At least they're pushing the treats as a dessert, not breakfast. (We're not convinced the tarts should be considered "breakfast" to begin with.)

All that said, our curiosity got the better of us. With all the flavors of Pop-Tarts and the limitless varieties of ice cream, what sort of sandwiches could we create that would mimic our favorite desserts?

Click on the gallery below to see which eight combinations we tried; find our favorites after the jump.