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Starbucks is bringing back the "burnt" coffee

Posted Jun 21st 2008 1:00PM by Shayna Glick
Filed under: Coffee, On the Blogs, Coffee shops

White coffee mug with green Starbuck's label on it.

There seems to be a lot of Starbucks news over the last few months. Here's some more, anyway.

It seems that Starbucks not everyone was happy about the switch to the Pike Place roast coffees. The Consumerist reports that the coffee chain got a lot of requests for consumers for the older, stronger roast coffees. Apparently some people likened the old roast style as having a burnt flavor, while the new Pike Place roast is much milder.

Anyway, the public demanded and Starbucks has conceded. They'll begin selling both varieties of coffee in stores that make fresh coffee all day. So if you're going to Starbucks for a leisurely weekend coffee, you can have your pick between the old and the new.

Starbuck's new Pike Place roast

Posted Apr 9th 2008 12:05PM by Marisa McClellan
Filed under: Coffee, Business, On the Blogs, Coffee shops

As you may have heard, after years of growth that kept them on track for world domination, in recent months global coffee phenomenon Starbucks suddenly hit a few stumbling blocks. Back in February, they closed their stores and retrained their employees on how to make the perfect shot of espresso. Yesterday, in response to critics who say that their beans are over-roasted, they introduced a new roast called Pike Place, named after the iconic market in Seattle, the city where they first started out.

They handed out free samples of this new roast yesterday at 12 noon to passersby and have scattered free coffee cards in daily newspapers all across the country. The clip you see above is from Mahalo Daily and in it, they capture reactions to the new coffee from Starbucks.

Have you tried the new roast? If you have, what do you think?

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Starbucks is bringing back the "burnt" coffee

Starbuck's new Pike Place roast

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