"PeterPan" news and stories

ConAgra has now been dealing with their peanut butter problems, which extend back several years, for a few weeks, doing damage control and dealing with consumer complaints/concerns. Even after all that they've been through, the company has vowed that they will clean up the Georgia factory that produced the salmonella-contaminated spreads and will bring Peter Pan back, safely, to consumers.

But this begs the question of whether or not it is worth the effort on ConAgra's part to do so. The recall of tainted peanut butter stretches back to 2004 - is that long enough to have permanently shaken consumer confidence in the brand?

Peter Pan is the number three selling peanut butter brand in the US, after Skippy and Jif. Over the past four weeks, more than 400 people in 44 states reportedly became sick as a result of eating their peanut butter, although ConAgra itself has recorded over 1.4 million calls about the recall and from consumers who think that they might have become ill after eating it. The recall is estimated to cost $50-$60 million in the first four months of this year alone. Peter Pan brand peanut butter typically does about $150 million in annual sales.

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