Yesterday, the Wall Street Journal's Cranky Consumer column went grocery
shopping - online. Many grocery stores now offer the option of shopping online, following in the footsteps of companies
that sell groceries online, like Freshdirect and Peapod, but have no retail stores. To take full advantage of the retail location and
see how the process worked, the WSJ opted to order online and pickup in-store from 2 national and 3
local supermarkets: Albertson's, Pathmark, Sam's Club, ShopRite and Waldbaum's.
The products at each store were generally found to be of good quality, though a few items were closer to their expiration date than the WSJ might ordinarily have selected. All of the stores took care to ensure that frozen and refrigerated goods were kept at appropriate temperatures until the very minute of pickup and some even had dedicated checkout lines for online shoppers. But none of the stores were entirely without problems.











