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I don't know where I've been. It appears that Tropicana has gotten a makeover, and it's one that was revealed a few months ago, but is finally hitting shelves this year, according to Serious Eats. (I haven't spotted them yet.)
How bland and terrible! As Brand New said, "This new packaging feels, at best, like a discount store brand with what looks like, again, at best, rights-managed stock photography if not outright royalty free." I understand that things get modernized. But really -- I don't think Tropicana's old logo was particularly old. But even if it was, they're about the only widespread brand where you have the chance of sometimes getting orange juice that almost tastes as it it was made that day. (It's rare, but when it happens, it's divine!) That should count for something.
Now ... It just looks terrible. It's hard to visually differentiate, but more importantly: It looks CHEAP! If I hadn't drank Tropicana most of my life, I'd never, ever pick that up over other brands with that packaging. Yet another reason why Pepsi is evil, although their re-do (also in the SE link above) looks a heck of a lot better than my beloved Tropicana.
What do you think?
I always knew that orange juice was healthy because it has vitamin C and potassium, but I just found out that it gets better than that. I read 
Charles Perry was serious about his research. Sixteen pounds of Valencia oranges and a few Navels, a heavy manual juice press and an electric juicer, phone calls to experts all over the country, blind taste tests, and a fancy refractometer. All this to discover that, while pressed orange juice seems to taste better than reamed juice, there is no scientific evidence - or even a generally-held theory - as to why this might be. Oh well. Either way, Perry is going to stick with his "Amazing Hulk of a juicer" because "the proof is in the juice."
