bar has at least one bottle stashed somewhere, and more and more, the hallmark of great bars and bartenders proudly displays at least a half-dozen, not including ones they've made themselves. Each variety lends a complexity impossible to find anywhere else and almost always elevate each cocktail into something special.So what, exactly, are bitters, and why are they so important? Well, first, there are two kinds, potable and nonpotable. Potable bitters generally double as digestifs, something you drink after dinner. Fernet-Branca and Campari are two famous examples of potable bitters. The ones we're talking about here are nonpotable (which means they're not meant to be consumed on their own). Bitters are, in general, made from a witches-brew combination of herbs and citrus blended with alcohol, and were intended as remedies for all sorts of ailments, particularly those involving the stomach. Why are they important? A friend of mine and master bartender, Jamie Boudreau, likens bitters to how a chef utilizes salt, as essential an ingredient as there is in any kitchen. Each type of bitters available lends it's own unique characteristics to a cocktail.
For the sake of introduction of these products, we're going to limit the flavor wheel to the three most common.











