I'm a big fan of the new law requiring some NY restaurants to post calorie counts. However, posting calorie counts is only helpful if they are clear and accurate.
Midtown Lunch points out that Chipotle's implementation of the law is neither.
Chipotle uses calorie ranges so the consumer is left to guess what add-ons make the meal more or less caloric. Midtown Lunch does some math using calorie counts buried in Chipotle's website and determines that, "If you want a burrito on the low range of the calorie scale (420), you will be ordering a flour tortilla, filled with vegetarian black beans. No salsa. No sour cream. No rice. No cheese." That's one boring burrito. Midtown Lunch questions whether you could even call it a burrito.
What do you think? Are these calorie counts better than nothing or are they too confusing to be useful?
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