"NoillyPrat" news and stories

"Noilly Prat is a necessary component of a dry martini. Without it you can make a Sidecar, a Gimlet, a White Lady, or a gin and bitters, but you cannot make a dry martini." -- W. Somerset Maugham (1958)

Are you A. a cocktail purist or B. a lucky stiff with a climate-controlled storage space? It's time to pair up and start stashing, 'cause the Noilly Prat Dry Vermouth you've been mixing into your Martinis since time immemorial is about to go the way of the Concorde. The Wall Street Journal reports that the makers of the august aperitif plan to expand the distribution of their "original formula," the European standard, to the exclusion of the current US version. Problem is, dry Martinis are a uniquely American construct, and the Euro version is, well, not exactly an ideal swap-in. It's regarded as a stand-alone beverage, rather than a cocktail ingredient, and from all reports, shies far from dry and subtle in several recpects.

"How sugary is it? If you took an old bottle of the dry vermouth and mixed it half-and-half with the Sauternes-sweet aperitif wine Lillet, you'd have a pretty good approximation of what to expect.

With the European Noilly Prat you won't get the crisp and untinged visual clarity now expected of a Martini unless you dial the vermouth back to about an eighth or a tenth of the mix." -- Eric Felten, Wall Street Journal

Yeeks! I've all but entirely shifted my loyalty toward Vya Vermouth over the past few years, but this news has me a tad shaken up. Anyone have a bit of cellar space to spare? I'll bring the olives and the D.H. Krahn.

Thanks to our pal Chess Ninja for this timely tip.

[via: The Wall Street Journal]