"NewProduct" news and stories

A new energy drink called Liquid Experience, inspired by Jimi Hendrix, is being released this spring by Beverage Concepts. The drink, which is named after Hendrix's breakthrough album, "Are You Experienced?" is nonalcoholic and uses the guitarist's image as part of its promotional materials. While the Jimi Hendrix vodka didn't seem to excite much controversy, the energy drink is not going over too well with fans, who feel that "his image and the beautiful feelings it has created during my lifetime cheapened by base advertising." Hopefully, those somewhat disgruntled fans can take comfort in the fact that Beverage Concepts Chief Executive Josh Glass has promised to donated a portion of the royalties from the sale of the drink will go to educational causes, as many other products that have use Hendrix's image in the past have done. According to Glass, the company will probably choose a music education foundation.

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Peels is a brand of alcoholic mixed drinks that, unlike most others in their category, are made with real fruit juice. Like so many mixed drinks, they are aimed a women, but their flavors - Blueberry Pomegranate, Cranberry Peach and Strawberry Passion Fruit - should appeal to anyone who likes fruity flavors. For this holiday season, the company has released a new flavor, Spiced Apple. The drink is made with 100% natural ingredients and tastes similar to a classic spiced cider, with the crisp taste of apples and the warming scent of cinnamon. It can even be heated up, although the rest of the Peels drinks are generally meant to be served cold. It contains 5% alcohol by volume and the company says that it is "perfect for a girls' night-in, a seasonal party or just enjoying in front of the fire."

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We love coffee - a sentiment that most bloggers probably share - but you cannot subsist on coffee alone and the pastries at coffee shops often leave much to be desired when it comes to flavor, as well as a little extra that we don't desire around our waists. With coffee and better-for-you options already on our minds, the new granola bars from Caribou Coffee caught our attention right away. The bars come in two coffee flavors - Vanilla Latte and Chocolate Mocha - but have only as much caffeine as decaf coffee, despite their taste. Each bar has about 140 calories and 3 grams of fat. Caribou says that they're a good source of calcium and whole grains, too.

Both flavors of bar are available online, so you can pick them up without trying to hunt down a store that carries them.

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The idea of a flavored wrap isn't too unusual. Spinach and sun-dried tomato wraps, both of which are little more than colorful flour tortillas, have been popular for quite some time, perhaps even gaining in popularity as people seem to opt for soft tacos over the crunchy variety. But Old El Paso is launching some flavored hard taco shells in an attempt to capture some new interest in the crunchy shells. The shells come in Salsa and Nacho flavors and are designed with a slightly flat bottom that allows them to stand upright on their own, so they're easier to fill and serve.

Plain corn and flour tortillas will still be my favorites, but if you really like crunchy shells, this could be a nice chage from tradition.

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At Luxist, Deidre mentioned that there is a vodka with a purpose beyond mere intoxication. Snow Leopard Vodka is an ultra-premium Polish vodka made with spelt grain that promises to be the "best vodka on the market," with a round, smooth taste. It is being sold to benefit the Snow Leopard Trust, a nonprofit dedicated to the protection of the endangered felines. A full 15% of the profits will be donated to the trust and the company hopes to be able to donate more than £543,000 ($1 million) each year. The vodka will be available at Harvey Nichols wine shops in the UK this month, where it will sell for £36. There will also be at least eight upscale restaurants and nightclubs that will be selling the vodka and specialty cocktails that feature it, so customers can drink with a conscience.

 

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