There has lately been a lot of negative pressure on bottled water producers. A lot of attention is being focused on the environmental impact of the bottles and transportation, as well as the possibility of wasting a natural resource. Environmental groups and government officials alike have been working to get consumers to drink tap water from reusable containers.
The three biggest bottled water producers in England have gotten together to form the Natural Hydration Council to fight back. One goal the Council has set for itself is "to undertake new research and communicate the facts to ensure fully informed consumer choices."
According to the article, the European bottled water market has actually grown over the last few years and is expected to stay healthy, so the Natural Hydration Council seems to be more of a preemptive strike and more of a response to what's happening in the US. What do you think of the new bottled water council?
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