"NCBA" news and stories

Today's Burger of the Day comes from the National Cattlemen's Beef Association of all places. As you can tell by the name, this quarter-pound burger is meant to fall into the realm of fusion. I don't think Ming Tsai created the recipe, though.

Before we get into the burger itself, I have a wee bone to pick with the ad copy. While I realize that the tag line is about lean ground beef, it still rankles me. Calling beef fat is a compliment as far as I'm concerned. Evidently, the NCBA is not promoting beef brisket or other luscious cuts that form the backbone of Texas barbecue with this campaign.

Now that my rant's over, let's get back to the burger. It's certainly one of the most healthful specimens that we've written about this month. And with a spicy sesame-soy mayonnaise and Asian slaw dressing the peppery burger it's probably quite tasty. So far, I understand the East part of this burger. I guess the West part refers to the beef itself since there's nothing particularly Western about any of the other ingredients.

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