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These days, product placement (especially when it comes to food) is a fact of life. We all know that when one of our favorite television characters is holding a Coke or Pepsi product in an episode of their show, the company paid big bucks to get it there. Same goes for any mention of Kraft cheese, Cheerios cereal or Tropicana orange juice. We've come to expect this from scripted and reality TV shows (think about all the products on Big Brother or even Jon and Kate Plus Eight).
You'd like to think that the news is incorruptible, miles away from the allure of food companies offering pay for placement. Apparently, journalistic standards are a little looser in Las Vegas, where at Fox affiliate, KVVU, morning anchors now display plastic cups of McDonald's iced coffee on the podium, where a station-branded coffee mug used to sit. They hardly ever touch these cups, and the printed-on labels are angled for best viewing. The station readily admits that it's a sponsored promotion and defends the practice by saying that they cups don't come out until they start airing the lighter morning news at 7 a.m.
What do you think? Is it appropriate for food companies to get product placement on the news?
[via New York Times]
