A viral campaign produced by website Sustainable Table, The Meatrix is a cartoon that reveals "the lie we tell ourselves about where our food comes from." It started up a few years ago, and has since been translated into 30 languages and boasts new features.
Not familiar? Though cleverly animated and peppered with humorous anecdotes, The Meatrix films are definitely not a joke, and probably not suitable for kids. There are three installments, the first being an introduction to what Sustainable Table calls "the dark side of the meat industry," and the second and third, The Meatrix II: The Revolting, and The Meatrix II 1/2, which explores new avenues into the dairy and meat-packing industries.
Our pig protagonist, Leo, chooses the red pill, and follows Mootheus, a trench coat-wearing cow, who reveals the grim reality about most of America's meat and dairy products. As they walk around the farm and Mootheus explains how animals are packed into tight-knit quarters and injected with RBGH and fed the carcasses of their relatives, the juxtaposition of the simplistic, brightly-colored cartoons against the shocking statistics helps to drive the point home.
New York Times Magazine's food issue
Chicken McNuggets frolic at New York City pet store
Eat your broccoli orbs! 
