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Posts with tag Miller lite

Your Draft Pick Says It All

A moustached man poses in front of a PBR logo

Photo: Symic, Flickr.

Earlier this week, Advertising Age ran a story entitled "What Your Taste in Beer Says About You."

Citing researched compiled by Mindset Media -- a "market researcher specializing in psychographics" -- the article discusses how the beer a person drinks can be a strong indicator of his or her personality. For instance, Bud drinkers are "sensible, grounded and practical," Bud Light drinkers can have "frat boy-like personalities," and Michelob Ultra drinkers "think highly of themselves and can be a little bit conceited."

The concept is interesting, but why spend all that money on "research"? Most people could come up with those same assumptions on their own. In fact, the list can be extrapolated even further... massive research grant hopefully forthcoming.
  • Pabst Blue Ribbon drinkers consider playing bass in a punk band "gainful employment" and have handlebar mustaches.
  • Miller Lite drinkers consider the consumption of 20 beers "moderate drinking" and include beer bongs on their list of "proper glassware."
  • Sam Adams drinkers love wearing the same Red Sox hat for their entire adult life and believe there's nothing wrong with hitting on someone else's girlfriend.
  • Guinness drinkers think the best football team is Manchester United and consider a fist fight a "night out on the town."
  • Busch drinkers think the best bar in America is their porch and consider a proper food and beer pairing to be "a pounder and a bag of Hardee's."
And snobby craft beers drinkers tend to be people like beer writers who think they have a right to make fun of others!

What other beers bring to mind distinct personality types? And what does your favorite beer say about you? Let us know in the comments!

Super Bowl Beer

Need a beer for the girl who only watches one game a year? Or how about for the guy who's only there to get hammered? These beer suggestions will get you and all your guests through the big game.
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Best Beer for Every Super Bowl Guest
By Mike Pomranz
Stocking appropriate beers to satisfy the diverse range of guests who may arrive at your Super Bowl party can be a quite difficult task. We hate seeing folks fumble their hosting duties, so we've assembled this guide to a variety of typical Super Bowl party guest personalities and the proper beer to have prepared for them upon their arrival should you encounter them. Game on!
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Getty Images North America

Best Beer for Every Super Bowl Guest

    By Mike Pomranz
    Stocking appropriate beers to satisfy the diverse range of guests who may arrive at your Super Bowl party can be a quite difficult task. We hate seeing folks fumble their hosting duties, so we've assembled this guide to a variety of typical Super Bowl party guest personalities and the proper beer to have prepared for them upon their arrival should you encounter them. Game on!

    Getty Images

    The Relentless Prop Bettor
    "Who'll win the coin toss?" "I'll bet you 18-1 Larry Fitzgerald will have between 151 - 160 receiving yards, but if he gets injured the bet is off!" If comments like these keep ringing in your ears, it's likely the guy standing next to you is an inveterate gambler. It's possible he might work himself into such a frenzy he'll pass out after losing all his money when the second quarter total isn't under 13 and a hook, but most likely, beer will fuel this guy well into the evening, even after the game is over. Have some Lionshead, Lone Star or Mickey's bottles on hand, all of which have puzzles under their caps. Seeing who can solve these the fastest will create some fun betting action during halftime and beyond.

    The Guy Who's Only In It For the Commercials
    There's one in every crowd. Keep an eye out for the guy wearing team paraphernalia for a team who didn't make the big game, or look for the guy who's working the dip bowl during the first big fourth and inches play. But as soon as the zebras call a TV timeout, this guy's glued to the screen. Keep a couple of Miller Lites around for him. It's not that he really drinks beer, but he's got a "Tastes great, less filling!" line locked and loaded for you. All you have to do is toss him that can.

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    The Guy Who's Only In It For the Drinking
    He'll be easy to spot; just look for the guy wearing a T shirt with a beer logo that has been co-opted to promote his fraternity's spring fling. He's gonna guzzle up a case of whatever you've got, so make sure to stock a 30 pack of something cheap and mass-market. Milwaukee's Best or Natural Light should be right up his alley and keep him away from your good stuff. Don't worry if you buy too much, because he'll take your extras home for you.

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    The Confused Non-American
    Perhaps your British coworker Charlie overheard your party plans for viewing the biggest football game of the year. Charlie assures you he is a huge football fan and invites himself over after inquiring upon whose "pitch" they'll be playing the "match." Odds are this outspoken Englishman will have more than his fair share of questions and complaints about "American football." Make sure to have some pub lagers well stocked -- preferably in 16 oz. cans -- to keep this guest properly elephant trunk. (That means drunk, to us non-Cockneys.) Some Stella Artois or Kronenbourg should do the trick.

    The Living Room Color Commentator
    It took us over 20 years to finally get Joe Theismann off the air, and now you have this jerk making witless comments after every play. Your only refuge -- get this guy so well lubricated he decides to take a nap. But you'll be riding a fine line -- if he doesn't chill out, that extra alcohol will just feed into the volume and inanity of his blather. Get something really strong. Any barley wine or Belgian Trappist-style ale should do the trick but Weyerbacher's Blithering Idiot (clocking in at 11% ABV) seems exceedingly appropriate, providing a subtle hint to boot.

    The Top Secret Arch-Nemesis
    He'll find his way in. Sure, he wasn't invited, but he's a friend of a friend, and he's just arrogant enough to think he's welcome anywhere. That's why you hate him so much to begin with. While you're actually interested in the game, he's over in the corner making a move on your girl. As you're keeping an eye on his moves, you just missed the huge third down conversion. I hate that guy! Get your revenge. Keep a six-pack of Michelob Ultra around. Tell him, "Chicks dig guys who drink this stuff. It makes them look healthy and athletic." He's just dumb enough to believe it. Now he's the laughing stock of the party.

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    The "Only-Hangs-Out-With-You-For-One-Game-A-Year" High School Friend / College Buddy
    The Super Bowl is rich with ritual and tradition. Even where and with whom you watch it can be habits that are hard to break. Maybe the Super Bowl is the only time of year you get to hang out with your old college buddy who's always trying to one-up you with his fancy finance job while you're still stuck doing frustratingly unfunny beer write-ups. Here's your trick to pull one over on him this year -- offer him a Dogfish Head 60 Minute IPA. He'll surely call it an "Enjoyable, if somewhat pedestrian craft beer selection," which is when you reply, "Oh, I only save those for the non-discriminating beer drinkers" and whip out a Dogfish Head 120 Minute IPA for yourself. Gotcha!

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    The Undercover First Date
    Inviting that special girl you've had your eye on to your Super Bowl get-together is a great casual way to sneak in that "undercover first date." She'll never know what hit her. And here's the trick -- when you first see her making a move towards the keg, loudly pronounce, "Oh! You don't want to be drinking swill from the same tap as the rest of these drunken losers!" Then, lead the young lady into the kitchen and say, "This should suit you better. It's my personal stash of Love Stout from Yards Brewing Company." Then give her the most seductive wink of your life. It's a surefire winner.

    The Girl Who Only Watches One Game A Year
    Let's face it: Any woman who catches only one football game a year probably isn't a fan of testosterone-fueled keg fests. Sure, she might love to drink, and maybe American macro-brews are even her standard suds. But for an event like this, she'll probably just want to distance herself from the whole ordeal. To satiate her ladylike side, make sure to keep some fruity and refreshing lambics on ice; a Lindeman's Framboise will do perfectly. The classy Belgian fruit beer will get her comfy enough to handle any forthcoming football antics, while openly airing her general disdain for such beer-brained ridiculousness in the process.

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MillerCoors Looking to Bring Draft Beer to the Fridge

miller
Miller will geniunely be on draft, in the fridge.
Photo: William Hartz, Flickr
Beer conglomerate MillerCoors, The Wall Street Journal reports, has responded to sliding sales with some tweaking in the packaging department. For $20, their new "Home Draft" beer box will keep 1.5 gallons -- equivalent to 16 12-ounce beers -- of Miller Lite or Coors Light fresh in the fridge for about 30 days, a change from previous "mini-keg style" distribution systems meant to be consumed in one sitting (with a number of guests, of course!). This disposable, recyclable and affordable "draft beer system" has already begun test marketing in a number of cities.

MillerCoors is hoping the new packaging will help woo "the 30 percent of beer drinkers who say they prefer draft beer to the bottled or canned variety." Much like Heineken's DraughtKeg which started with strong sales before cooling off, the novelty of the gadget itself may be part of the appeal. With Miller Lite witnessing a 7.5-percent sales drop, they're happy to move product any way they can.

Are you more likely to buy Miller Lite or Coors Light in this packaging?



[Via The Wall Street Journal]

Miller Lite Now Touting "Triple Hops"


Alright. We all know that the macro lagers are continuing to lose market share to the craft brews. Not enough to put the majors out of business, but certainly enough to make them sweat.

Which probably explains why earlier this week, while getting my daily dose of Pardon The Interruption, I heard something that caused me to fully utilize the rewind function of my DVR remote. In a new Miller Lite ad, Miller relentlessly touts the recent realization that Miller Lite is "triple hops brewed." Apparently Miller is so enamored with this claim, they've gone and plastered it on the front page of millerlite.com (as seen in the image above).

Here's the thing: I'm sure Miller Lite is "triple hops brewed." I'm sure they do add hops three times during the brewing process. But come on, Miller. Let's not kid ourselves. And let's not start slinging buzz words we can't take back and making up brewing terms that are as original as they are vague.

What is the point of this campaign? Are you trying to convince people Miller Lite is a "hoppy" beer? Every sip sends an opposite reminder to our taste buds. Or are you trying to imply that Miller has a craft-like brewing process? Maybe then you'd like to tell us what kind of hops you're putting in there? And honestly, it's not the hops I'm worried about, it's the adjuncts.

I've created a new ad campaign for Miller Lite. It will be their best, most honest yet: Miller Lite is Miller Lite. If you don't know what Miller Lite tastes like, go drink one! They're easy to find. On the flip side, if you regularly drink Miller Lite (or brew Miller Lite), don't be ashamed of it. Everyone who has ever grabbed an ML knew exactly what he or she was getting. And that's fine, it's a matter of personal taste and preference. But don't try to re-frame Miller Lite as something fancy or finely crafted. When I eat Kraft Mac & Cheese, I do it because I'm jonesing for some Kraft flavored mac or trying to save a little cash, not because I'm going to delude myself into pretending its smothered with gruyere and parmigiana reggiano.

I'd like to believe this whole thing is just a publicity stunt. I mean, it is almost as hokey as the 1-second Super Bowl ad.

Craft beer, done right?

Miller Lite Brewer's CollectionMiller Brewing Company has introduced a line of craft beers under the tagline, "Craft Beer, Done Lite." The line features three beers: Amber, Wheat, and Blonde Ale -- each with fewer calories and carbohydrates than regular beer (110 calories, 6.2 carbs per 12 oz). Though the beer is only available in a few test markets, it's already met some harsh critics.

Joe Sixpack at the Philadelphia Daily News called the trio "the Kenny G of beers," and likened the wheat variety to a Sprite. According to Miller's press release (which you can see here at Beer Advocate), wheat "offers especially appealing flavor dimensions, with a subtle citrus note that kicks in during the finish." Over at Lagerheads, they're giving the trio mixed reviews. And in Baltimore -- one of the test markets -- Baltimore Sun Columnist Ron Casper is not infatuated with any of the three.

Consensus seems to be that it's too early to say whether Miller's attempt to merge the trends of lite and craft beer will ultimately succeed, so I'd love to hear your opinions. Has anyone tried the stuff? Give those of us in non-test cities a taste of what's out there!

Coors Light is not Miller Lite

Miller LiteHere's a tip for bartenders and restaurant workers: make sure the beer tap is connected to the right beer.

The American Legion Bar in Port Washington, WI got a $172 citation after police discovered that a half barrel of Coors Light had a Miller Lite handle on it. Owner Ray Wendt isn't too happy, because the beers cost the same, explaining "it's not like I was pouring different liquor into a bottle."

He also said that he actually explained to customers that it was Coors Lite and that he didn't lie to customers about it.

Tip of the Day

While rice is an easy-to-prepare grain, removing its residue from pots and pans is no small feat. With these tips, it's a breeze.

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