Vibrant Swiss chard from the Torrance farmers' market. Photo: clayirving, Flickr.

In the "treacherous food landscape" of today's supermarkets, noted New York Times contributor and author Michael Pollan has culled a collection of "Rules to Eat By" to help readers navigate "through the minefields of the modern-food marketplace or restaurant menu."

He requested suggestions from New York Times readers in March as research for an upcoming book and received more than 2,500 in just a few days. With food policies ranging from the innate ("Don't eat egg salad from a vending machine"), to quirky ("Don't yuck someone's yum"), to moral ("Don't eat anything you aren't willing to kill yourself"), Pollan's 20 favorites provide a helpful guide to eating right.

As food takes a longer and longer path -- and transformation -- from its origins, and the food industry gains increasing influence over what is deemed "nutritious" according to federal standards, eating right has become more and more abstruse. With the constant rise of misguided or unsound food principles -- Paula Deen categorizing her strawberry cake as "fruit" on "The View," KFC's Double Down sandwich swapping its bun for two servings of fried chicken, a markedly "Supersized" culture -- Pollan stresses the importance of the elementary practice of trusting culture, and following our leaders -- mothers and fathers and friends -- rather than increasingly convoluted federal nutrition guidelines when making appropriate food choices.

Weary of the "era of dazzling food science, supersize portions and widespread dietary confusion," Pollan published "In Defense of Food: An Eater's Manifesto" and "The Omnivore's Dilemma: A Natural History of Four Meals," took the James Beard Award for best food writing and is currently the Knight Professor of Science and Environmental Journalism at UC Berkeley.

Bottles of vinegar. Photo: junmon603, Flickr.

• Sometimes seasoning to taste shouldn't be a spray of salt, but rather a splash of vinegar.
• Critics say that California chardonnay is becoming the bland "indecision beige of the wine world."
• Entertaining at home doesn't need to be an expensive affair or scattered potluck. Some hosts are having fun with team cooking.
• Three pros share party-hosting tips like pasta experimentation and budget cuts of meat.
• Michael Pollan is becoming a phenomenon?
• The Tribune's Cookie Contest will land one lucky baker $200 at Williams-Sonoma.
• Chicago food and drink events.
• Recipes: Mini Currant Scones, Orzo and Brown Rice Pilaf, Cherry Tomato-Walnut Pizza.

Green tomatoes. Photo: pink_fish13, Flickr.

• Green tomatoes can become a delicious late-summer soup.
• A look at the food and fine dining of Portland, Maine, as it -- brace yourself -- gears up for frost and winter.
• At the living museum Strawbery Banke in New Hampshire, Rosh Hashana is celebrated 1919-style.
• French Languedoc wines have improved greatly over the last 25 years.
• Michael Pollan writes an op-ed piece about eating and U.S. health care.
• Food editor and developer of products like Cran-Apple juice Sylvia Schur passes away at the age of 92.
• Recipe Redux goes back in time and whips up a Huguenot Torte from 1965.
• The foods that wowed when noted chefs David Kinch, Alexandre Gauthier, Pascal Barbot and Michel Bras got cookin' on Sept. 14.
• The Minimalist makes Thai-style crab cakes.
• The classic tourist spot Tavern on the Green files for bankruptcy -- a look into why it fell.
• Restaurants: Gus & Gabriel Gastropub "fails to achieve even its low aims," Stumptown Coffee Roasters whips up exceptional espresso and Queens' M & T Restaurant offers elegant simplicity and great eats.
• Food Stuff finds purr-worthy knives, a new food processor and apple cake.
• New York's openings and closings and dining calendar.

LU Crème Roulee Tin. Image: Amazon.

A few of the best stories spied elsewhere on the Web this week:

Slow Food advocates organize potluck "eat-ins" to boost school lunch funding.

T.G.I. Friday's to give first 500,000 Facebook fans free food.

Club Med launches food blogger camp program, mixing beach bathing with blogger seminars led by prominent writers.

French snacks come to Mercedes Benz Fashion Week with a LU Café, exhibiting designer Erin Fetherston's limited-edition Crème Roulee Rolled Wafer tin at the Bryant Park Tents.

Michael Pollan, author of "In Defense of Food," calls for food industry reform in the wake of Obama's health care reform speech.

Unsuspecting teachers got high off "church bake sale" brownies. Symptoms they chalked up to food poisoning were actually the result of pot brownies at a sidewalk sale that was, evidently, not benefiting a church.

Julia Child's illustrator isn't a foodie and doesn't have much interest in seeing the movie "Julie & Julia."

Sunday afternoon, midwesterners packed a small independent movie theater in Kansas City, Mo., for a screening of the new documentary "Fresh," which takes a close and at times disturbing look at factory farming in the United States. Along with its director, Ana Sofia Joanes, "Fresh" (click the trailer above) is wending its way across the country in the hopes, Joanes said at a panel discussion between two sold-out screenings, of "changing the misconception that we need the industrial food system." This isn't the first new anti-Big Farming flick to hit the silver screen, so we're calling a trend.

"Fresh" follows the lives of four farm families, including a Missouri hog farmer who exterminated his industrial stock after being gored by one of his hogs and doctors found that he was resistant to most antibiotics. Michael Pollan and John E. Ikerd, Professor Emeritus of Agricultural Economics at the University of Missouri, make cameos as talking heads.

The real star, however, may be the swoon-worthy (if you like the rugged type) sustainable Virginia farmer Joel Salatin, who has the vocabulary of a professor and no shame about embracing "the chickenness" of his hens when greeting them with a "Good morning, girls!" each day.

Troubled by what he had been reading about his dinner, documentary filmmaker Robert Kenner embarked on a 6-year, cross-country journey to expose the nation's agribusiness industry. "Food, Inc." (see the trailer above) features interviews with authors Eric Schlosser and Michael Pollan and quotes from some of the heads of Big Farming from Walmart to Tyson. Kenner examines recent salmonella scares, chats with organic farmers and calls his film -- which hits the big screen next month -- "entertaining and hard-hitting." We caught up by phone with Kenner in L.A. to chat mutant chicken nuggets, Oprah's legal issues and his quest to leave you "delightfully disturbed."

What made you want to make this film?
We spend less of our paycheck on food now than at any time in our history, which is great, but it also comes at a great cost to us ... I made a film that I hope will leave you delightfully disturbed.

What do you mean by "a great cost to us"?
One out of every three babies born after 2000 will develop early onset diabetes. A lot of that is attributed to corn and corn byproducts. We can't sustain that. There are environmental costs and ultimately it is a cost to the consumer. You might be paying less money, but you are paying additional [health] costs that are becoming very, very expensive.

Men in suits, their strawberries and Oprah after the jump.

Shhh! Be quiet, or they'll find us.

I'm typing this from under the kitchen sink in my triple-bolted Brooklyn apartment where I'm cowering in fear of Chef Alice Waters. If the New York Post's Carla Spartos and the New York Times columnist Maureen Dowd are to be believed, the founding Slow Foodista and her hench-polemicist Michael Pollan are hell-bent upon mugging every last McNugget-lovin' American of their free will, hard-earned cash and bags of pre-shredded iceberg lettuce.

It's my fault. I didn't speak up the first time they came and forced me, at Shun-point, to trek to Dan Barber's Blue Hill Farm and choke down sun-warmed, newly picked cherry tomatoes that tasted of summer and promise and the few times my grandfather was kind to me.

I remained silent when they dragged me hemp-bound to the Union Square Greenmarket to spend several dollars less than I would at my local C-Town grocery store to meet the folks who got their hands dirty growing ridiculously delicious heirloom peppers, beans and squash with more Earth-friendly farming practices. And I cried hot, sloppy tears when they pointed and laughed at my insufficiently grained bagel. See, according to Spartos' recent N.Y. Post editorial "Gourmonsters," Officer Waters and her ilk are out to shame us all.

"They're the food police and their patron saints -- Alice Waters and Michael Pollan, chief among them -- are on a crusade to tell you not just what you should eat, but how you should eat it.

Like an exclusive clique of anorexic cheerleaders, they think they're better than you."

Silly me.

My sister has gone through a number of different diet schemes over the years. First she was a vegetarian. Then she shifted to vegan (but missed cheese too much to go on). Then for a while, during some really lean times, she was a freegan, eating anything that she didn't have to pay for. These days, she distills her eating principle down to the basic phrase, "I don't eat things where the female of the species carries its young in a uterus." This means beef is out, but poultry is in.

I'm sure that there are lots of you out there who have equally quirky and specific dietary guiding principles and Michael Pollan, the man who coined the phrase "Eat food. Not too much. Mostly plants." wants to know what they are. On Monday, he put a call out on New York Time's Well blog, soliciting these food mottos from readers. He's looking for something that is both poetic and appropriate.

So what's yours?

Today, Slashfood wishes prominent food writer, speaker, and celebrity Michael Pollan happy birthday. Pollan's revolutionary and compelling arguments about the direction of the food industry continues to influence both food enthusiasts and politicians. The Omnivore's Dillemma has become somewhat of a bible for gourmands, farmers, and people simply concerned with reforming the modern food chain.

When I think of the trend to eat local I think of Pollan and his impressive impact on American food culture. It's no wonder that on May 8, 2007, the James Beard Foundation named The Omnivore's Dilemma its 2007 winner for the best food writing. Recently, Pollan published In Defense of Food: An Eater's Manifesto which reveals the relationship with what he terms "nutritionism" and the "Western diet." Recently, he is investigating practices of the meat industry.

While Pollan did not initiate the current discourse on food, he has contributed enormously to it. Pollan's work on the food industry and trends in American agriculture have drastically opened up people's minds when thinking about how to eat. In 2002, he received the Reuters World Conservation Union Global Awards in environmental journalism.

As a documentary lover, I am so excited about two food documentaries coming out this fall. Both Flow and Food, Inc. deal with the way two basic necessities, water and food, are handled by big industry.

Food, Inc. sets out to expose the truth about the food industry. Most of it will probably be familiar to anyone who's read anything by Michael Pollan, who is featured in the film. The film delves into who makes food, how it's made, and what the consequences are to various groups of people. Eric Schlosser (author of Fast Food Nation), Gary Hirschberg (the head of Stonyfield Farms), and Joe Salatin (the head of Polyface Farms) are also featured.

Flow looks into similar issues with water. I heard about this the other day on Bob Edwards' Weekend on NPR, and saw that it is opening in a few weeks at my local art cinema. It is about issues surrounding water and whether it should be a public asset or privately controlled. Flow also delves into what is in our water, what is in the bottled water, and what local communities are doing to take back their water supply.

[via Serious Eats and Bob Edwards]

"Eat food. Not too much. Mostly plants."

Those are the words that Michael Pollan uses to open his piece, Unhappy Meals, from yesterday's New York Times magazine. The short statement is the very simplest way to condense the way that we are supposed to eat to ensure our continuing good health and reduce our risk for various health problems that are associated with food intake. After all, it seems like it seems like just about everything you put into your mouth can do something bad to your body, these days.

But this basic advice is deceptively simple. It is not always easy to find "real food" and it is hard to motivate yourself to keep away from favorites (meat, cheese, chocolate) for long periods of time. This is the issue that Pollan tries to tackle in his the 12-page long (online page length) article, where he looks at how, why and why eating became so complicated and if it is still possible to eat both nutritiously and well.

Salon.com recently featured a an interview with food politics writer and frequent NYT Magazine contributor Michael Pollan. The discussion focused mainly on Pollan's new book, The Omnivore's Dilemma. Like Pollan's The Botany of Desire, The Omnivore's Dilemma appears to take a few core examples—in this case, four American meals—and discuss them in great detail. Pollan breaks down the the economic and political components of meals from McDonald's and Whole Foods, as well as  organic farms and foraged materials. In the Salon interview, he outlines some of his views on big agriculture and big organic farming, misleading labeling at stores like Whole Foods, and shifting hardwired cravings for fast food.