"MichaelMascha" news and stories

In the competitive, volatile market of food trends, one consumable blankets the majority of Earth yet is massively overlooked by epicureans: water. Commonly considered flavorless -- most would scoff to hear there are some 3,000 varieties of bottled water worldwide -- the commodity is getting reexamined as health issues abound and alcohol consumption is on the wane.

At the forefront of the water movement is water sommelier Michael Mascha, who is working to "educate people about premium bottled water" in hopes of "taking bottled water to the next level and making it a luxury item" -- a lofty goal, considering the liquid is most often regarded strictly as a commodity. However, after a private water tasting at New York City's Cook. Eat. Drink. Live. convention last weekend with Mascha -- a retired food anthropology professor at USC and self-proclaimed "authority on the art of water tasting" -- there may be more to water than meets the eye.

More on the art of water tasting and 'fine water etiquette' after the jump.