"MOS Burger" news and stories

Quick: Think of a food partnership that makes absolutely no sense. Yes, here in America we have odd pairings (lumping Pizza Huts together with Taco Bells is still strange even if they're owned by the same company) but at least they don't actually mix the two cuisines together. In Japan, they're going for broke. A marketing effort between a burger chain and a doughnut shop has resulted in a Frankenstein-like creation: the doughnut burger.

Mos Burger, a popular chain with locations throughout Japan, China, and Indonesia, boasts the motto "Making People Happy Through Food." Presumably, the promotion with Mister Donut was designed to do just that, since both burgers and donuts have become big business throughout Asia. A Japanese company bought the Asian rights to the American doughnut chain in 1983, and Mister Donut now has more than 1,000 stores in Japan alone.

But rather than, say, serve donuts at Mos, they've come up with a bizarre burger patty in the shape of a doughnut. A special line of sauces and toppings are placed (where else?) into the doughnut hole. Of course, the patties are pretty much flat, so the burgers resemble brown pineapple rings more than they do doughnuts, but hey, details, details.

Today's Hamburger of the Day is the second to come to us from Japan. The first was the MOS Burger. In the interest of fairness, I thought I'd give Japan's No. 1 burger chain a little time, too. Well, not really, I'm only writing about McDonald's Tamago Double Mac because I happened upon it on Will Work For Food.

I don't know if there's a Big Mac type jingle for this protein-packed burger, but if there is, I'd like think it goes something like this: "Two all beef patties, cheese, bacon, tamago, special sauce on a sesame seed bun." Hmm...that doesn't seem to scan as well as the original lyric, probably because there are no veggies. In this case, the tamago takes the form of a fried egg. Seems Marshall Astor isn't the only one out there who likes to top ground beef with fried eggs. For the record, the Tamago Double Mac is only slightly less excessive than Chef Astor's Mega Hamburger One. [via Tastespotting]

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As all faithful Slashfood readers surely know by now it's National Burger Month. Presumably the nation implied in the title is the good old U.S. of A. Nevertheless I couldn't resist making Japan's MOS Burger todays Burger of the Day. The MOS Burger, not to be confused with the Motz Burger, is Japan's answer to the chili burger. Sadly, I've never had one, but according to Jeff over at Avenue A, the burger is awe-inspiring. It's served up with a thin sweet chili that lies atop a coating of mayo. MOS, which stands for Mountain Ocean Sun, makes everything fresh. They must be doing something right, MOS is Japan's second-largest fast-food chain after McDonald's.