"LimitedEditions" news and stories

Some say that Heath Ledger's chilling performance as The Joker is the best thing about The Dark Knight. But I dare say that the best thing about The Dark Knight is its promotional Special Edition Reese's Peanut Butter Bat.

Before I get to that, I must expound my philosophy: Reese's Special Edition Cups (which also include Halloween Reese's Peanut Butter Pumpkin and Easter Reese's Peanut Butter Egg) consistently trump traditional cups because they have a higher peanut butter to chocolate ratio. See, classic Cups are weighed down by the shell's chocolate crimping, which leaves us peanut butter lovers pining. But Special Edition Cups forgo the frills and pack as much PB as possible into a thin chocolate casing. In fact, if we're really getting down to brass tacks, Egg beats Pumpkin solely because Pumpkin has the little all-chocolate stem at the top.

I always keep an eye out for new and limited edition candies when I'm at the store. The candy companies love putting them out and, frankly, most of us know what the originals taste like. It's interesting to compare old and new to see what works and what doesn't. But even I will admit that things are getting a little out of hand when you can venture into what was once the candy aisle and see that not only has it been replaced entirely with different kinds of limited edition Hershey's Kisses, but that it has been expanded to cover four aisles, making room for all the other new varieties of old candies.

How far can manufacturers and retailers go with this trend? Cotton and Sand , getting more than a little annoyed with the overload of not-so-special releases, came up with some as-yet-unrealized (thankfully!) candy bar concepts that poke fun at the overwhelming selection candy consumers now face. Kit Kat Malt Liquor sounds like the best of the bunch, but I think I'll pass on Vegetable Skittles, Seafood Gumbo Reeses Peanut Butter Cups and Snickers Bacon Bars.

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