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| Photo: Michael Voorhees. |
Michelob Ultra announced Tuesday that seven-time Tour de France winner and cancer survivor Lance Armstrong has signed a three-year contract to be the beverage's new spokesman.
Michelob Ultra, which is brewed by Anheuser-Busch, brands itself as the active and health-minded person's beer -- encouraging drinkers to "Get up. Get out. Get Going" and to "live life to the Ultra" and sponsors more than 40 cycling and running events in the U.S. each year. Michelob Ultra is the official beer of the PGA and LPGA.
