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| The new pecan and cinnamon rolls. Photo: Krispy Kreme. |
While the new menu items are currently available only at a single location in Greensboro, N.C., company officials predict folks from Tampa to Tacoma will soon be able to supplement their orders for cream-filled doughnuts and chocolate crullers with a flax-seed-and-barley-flake bagel schmeared with reduced-fat vegetable cream cheese.
"It gives the regular customer some variety," publicist Steve Baumgarner explains.
Krispy Kreme first introduced bagels in 1996, offering them in just three stores nationwide. "We were unsuccessful in finding a product the consumer could identify with," Krispy Kreme VP Jack McAleer told the Business Journal of the Greater Triad Area when the pilot project was shelved three years later. (Perhaps inadvertently reflecting the trouble the Southern chain had connecting with bagel culture, the Business Journal's story was headlined "Krispy Kreme puts the cabosh on bagels.")

So how are your New Year's Resolutions going? Still making it to the gym, cutting down on the carbs, repurposing your Starbucks addiciton to a fix of regular joe from the deli? Good luck with all that. You can never let it be said that one of the world's leading suppliers of premium carbohydrates isn't in your corner. 

Well, maybe once in a great while, but don't make it a daily thing, OK?










