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Posts with tag KraftFoods

Kraft Foods Launches an iPhone Application

iPhones with iFood Assistant on themFor those of you out there with iPhones, there are all sorts of great food-related applications available for your nifty gadget. You can plan your evening meal with the Allrecipes.com Dinner Spinner or find the closest grocery store or take-out joint with Fast Food. The UrbanSpoon app allows you to find area restaurants with a simple shake of your phone.

Kraft Foods has decided to get in on the iPhone app-action and to do it has creating the iFood Assistant. This app serves up a daily recipe, as well as ideas for breakfast, lunch, snacks and dinner. However, as far as I can see, there are a couple of glitches in Kraft's plan for iPhone domination. When it comes to healthy eating, Kraft's reputation is a bit dubious. I would be concerned that the recipes it serves up would be laden with overly processed, chemical-laden ingredients. Second, they've decided to charge $.99 for their app. I could see people downloading it if it was free, but I'm not sure how many takers there'll be for a this sucker when it's got a price tag on it (especially since the Allrecipes.com download is free and offers many of the same services).

For those iPhone accessorized foodies in the audience, does Kraft's app appeal to you? Would you be willing to pay a buck to have recipes and meal suggestions sent to your phone?

[via Deidre]

Kraft recipes for your iPod

ipod forkOur Apple-obsessed sibling blog, TUAW picked this up a few days ago. Apparently catching iPod fever, Kraft Foods has created a spot on their website where you can download recipes using Kraft foods. Not podcasts, these are 100 recipes that you can carry around with you for meal planning on the go. As the Dave at TUAW pointed out, it's a bummer that they can't be printed out. Also since you can't open the files on your computer it doesn't look like you'd be able to select out the individual recipes so you might be stuck with things like the mayonnaise and parmesan covered corn on the cob whether you want them or not.

Tip of the Day

Your turkey may not be centerpiece of the Thanksgiving spread, if you follow our simple tips on scoring that holiday ham.

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