Those long and lean cereal boxes we've all grown accustomed to might soon be a thing of the past. Advertising Age reports that Kellogg's is testing a new "space-saving" cereal box design that will still give us 12 oz. of crunchy breakfast, but come in a much shorter and fatter box. They think this new design will fit more easily in pantries and on shelves.What is most interesting, however, is how they're talking about the change, citing improvements to their "footprint," as well as "efficiency and effectiveness." Sounds like using environmental terms in shifty ways to me. What footprint are they speaking of? The space a box takes up in your kitchen? Methinks that hurdle has already been passed. I mean, we've had the same shape for eons.
Tropicana, Corn Flakes ... breakfast will never be the same! What do you think of their new boxy scheme?
[via Serious Eats]

As a kid Rice Krispies was one of my favorite cereals largely due to its onomatopoeic spokescharacters: Snap, Crackle and Pop. As for flavor, I never though it was all that great, but I was always fascinated by this musical cereal. It was a treat to pour the milk over the little bits of crisped rice and sit back and enjoy the show.
These days in the cereal world, it's quite popular to take old favorites and spin them just a little bit, whether that means adding a variety of fruit or some extra flavor combinations. I've tried a number of these new variations, but they always left something to be desired. They were good, but they never reinvigorated my childhood cereal love ... until now.
In an effort to help you 
Back in January we told you about
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