"JustinTimberlake" news and stories

Sammy Hagar made a fortune off Cabo Wabo, a tequila brand that he built, then sold. The brand appealed to the rock 'n' roll, wild, spring-break-in-Cabo kinda crowd. Another music star now enters the tequila market: Justin Timberlake's new tequila brand 901 seems to want to grab the big city party goer who is willing to stand in line behind the velvet rope to see if a big guy at the door nods that he or she is sexy enough to play. When you head toward the events menu on the 901 website, you read "Check us out...assuming you're on the list, of course."

The website opens with a sultry woman with big doe eyes rocking slightly back and forth, making you wonder what she's going to reveal once you enter your age to gain admission. Miss Doe Eyes reappears elsewhere on the website in a short commercial, in which she instructs "how to conquer," ending with what seems to be a man, um, conquering her, or vice versa? Timberlake directs these advertising spots himself -- they're slated to run online first, then on video networks, followed by print ads in September, and then on television in the spring of 2011.

Justin Timberlake has a new tequila and since Cinco de Mayo is upon us, we thought we'd share the odd reason why this triple-distilled 100 percent agave is named "901."

Apart from it being the area code of Timberlake's hometown, Memphis, it is also, according to a press release, "the moment when evening ends and your night begins."

That is all. Discuss.