Photo: Mark Von Holden / Getty Images for The International Culinary Center
Spanish Chef Ferran Adrià told Slashfood that he will be showing plans, photos and details of the much-anticipated "reinvention" of his legendary restaurant
El Bulli at a press conference in New York City in March 2011.
Adrià said he has signed a deal with the multinational telecommunications company Telefónica to become a brand ambassador, and that he is working on details of the New York announcement with the company.
During an interview October 13 at the Hotel Eventi's Bar Basque after a screening of the documentary
"A Day at El Bulli," he did share a few details about the major changes coming El Bulli, the restaurant in Roses, Spain which receives two million reservation requests a year for just a few thousand places.
The new El Bulli will be more like an educational foundation than a restaurant. "There will be no reservations," Adrià said through his friend and interprereter
Chef José Andrés. "And everything will change every month."
What it won't be is limited to the cuisine that made it famous, Adrià's mind-bending innovations with molecular gastronomy. "It is going to be a bigger place, but a completely new philosophy. The main mission of the foundation will be to create, and where everything they create, they will be able to share through [the] internet everyday, with everyone around the world," Andrés explained.