Photo: Mark Von Holden / Getty Images for The International Culinary Center
Spanish Chef Ferran Adrià told Slashfood that he will be showing plans, photos and details of the much-anticipated "reinvention" of his legendary restaurant El Bulli
at a press conference in New York City in March 2011.
Adrià said he has signed a deal with the multinational telecommunications company Telefónica to become a brand ambassador, and that he is working on details of the New York announcement with the company.
During an interview October 13 at the Hotel Eventi's Bar Basque after a screening of the documentary "A Day at El Bulli,
" he did share a few details about the major changes coming El Bulli, the restaurant in Roses, Spain which receives two million reservation requests a year for just a few thousand places.
The new El Bulli will be more like an educational foundation than a restaurant. "There will be no reservations," Adrià said through his friend and interprereter Chef José Andrés
. "And everything will change every month."
What it won't be is limited to the cuisine that made it famous, Adrià's mind-bending innovations with molecular gastronomy. "It is going to be a bigger place, but a completely new philosophy. The main mission of the foundation will be to create, and where everything they create, they will be able to share through [the] internet everyday, with everyone around the world," Andrés explained.