Seems like Coca-Cola is coming full circle some 120 years after its invention by druggist John Stith Pemberton. Well, sort of.
Yesterday the soft-drink giant unveiled the Coca-Cola Research Center for Chinese Medicine in Beijing.
Coca-Cola has set up a lab to experiment with new Chinese herbal flavors for Coke and other beverage products. It's the first international company to open such a facility at the China Academy of Chinese Medical Sciences. Coca-Cola plans to have its researchers develop beverages using Chinese herbal ingredients and formulas.
A Coca-Cola spokesperson had this to say "This collaboration will ultimately help us bring the insights and benefits of traditional Chinese medicine to consumers all over the world." And it should probably give them a bit more cred than Vitamin Water. Though to be frank, I'm not quite sure I'm ready for Diet Coke with ginseng.
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