Photo: stevendepolo, Flickr
Remember those old Bill Cosby commercials for JELL-O? Cosby and Kraft Foods had a long-running relationship, with Cosby doing spots for JELL-O pudding, gelatin, pops, and jigglers for nearly thirty years. The last Cosby commercial for a JELL-O product aired in 1999, but the company has announced that the comedian will be pairing up with them again.
"Reunited with strawberry, raspberry and blueberry, I am berry, berry, happy to be back working with JELL-O," Cosby was quoted in the company press release. "Still today, people come up to me and ask me about JELL-O pudding and gelatin, and as the great comedian Jack Benny said, 'JELL-O Again!'"
The new media campaign, Hello JELL-O, puts Cosby behind the camera, however, not in front of it. According to the AP, Cosby will participate in a 22-city search tour for "the country's best giggle," which will be the subject of the new TV ads. JELL-O will also be the presenting sponsor for a new weekly Web series called "OBKB," which will consists of ten-minute episodes aired on Cosby's own Ustream channel. The new series -- featuring Cosby interviewing small children for laughs, a schtick he has pulled off with great success in the past -- will premier this summer.







