"JamesCameron" news and stories

It seems like plastic toys just don't cut it anymore. McDonald's marketing campaign for the new James Cameron film "Avatar" will be decidedly more high tech.

Customers will get what McDonald's calls "cutting-edge digital experiences" that the company hopes will translate into selling more Big Macs this Christmas.

There's been an incredible amount of fan anticipation for the science-fiction movie, in part because of its high-cost special effects and the reputation of Cameron, who hasn't directed a new film in 10 years. (1999's "Titanic" was his last.)

Beginning Dec. 18 (the day of the movie's United States premiere) and ending Jan. 7, every customer that buys a Big Mac will get a "Big Mac Thrill Card" (there are eight different ones) that gives the customer access to three "Avatar"-related online games, according to Molly McKenna, a manager with McDonald's U.S. communications.

But this being a Hollywood blockbuster -- there's more.