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In my experience, Orwellian doublespeak is usually confined to government pronouncements, corporate advertising, and the occasional politically-correct op-ed piece. Recently, however, IHOP surprised me by employing it in the service of their "Hungry Consumer Relief Plan." Basically, this plan involves all-you-can-eat pancakes, and will be offered at many locations until January 22, 2009. So far, so good. Like many closet carb junkies, I am foursquare in favor of all-you-can-eat pancakes, particularly when the economy is in recession and eating out is becoming a major luxury. However, I have to seriously question IHOP's claim that this is a "stimulus" plan. Fake maple syrup aside, referring to pancakes as a "stimulus" borders on the ridiculous. Personally, I can think of few things less stimulating than a big plate of starchy fried deliciousness; to be honest, pancakes generally make me want to lie around the house and focus on digesting.
In other news, the breakfast chain is also offering free pancakes from 7 to 10 AM on January 24, 2009. This program is intended to raise money for the Children's Miracle Network and other charities. I can only hope that their incredible generosity provides a major stimulus to charitable donations!
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