"International House of Pancakes" news and stories

In my experience, Orwellian doublespeak is usually confined to government pronouncements, corporate advertising, and the occasional politically-correct op-ed piece. Recently, however, IHOP surprised me by employing it in the service of their "Hungry Consumer Relief Plan." Basically, this plan involves all-you-can-eat pancakes, and will be offered at many locations until January 22, 2009.

So far, so good. Like many closet carb junkies, I am foursquare in favor of all-you-can-eat pancakes, particularly when the economy is in recession and eating out is becoming a major luxury. However, I have to seriously question IHOP's claim that this is a "stimulus" plan. Fake maple syrup aside, referring to pancakes as a "stimulus" borders on the ridiculous. Personally, I can think of few things less stimulating than a big plate of starchy fried deliciousness; to be honest, pancakes generally make me want to lie around the house and focus on digesting.

In other news, the breakfast chain is also offering free pancakes from 7 to 10 AM on January 24, 2009. This program is intended to raise money for the Children's Miracle Network and other charities. I can only hope that their incredible generosity provides a major stimulus to charitable donations!

As we've now mentioned several times, today is Pancake Day (Mardi Gras/Shrove Tuesday). Historically this is because pancakes were a good way to use up the ingredients in your cupboards that were prohibited during Lenten austerity. As with all things in this age, Pancake Day has been somewhat co-opted by society at large. Case in point? The International House of Pancakes isn't celebrating Pancake Day until next week!

Today is also Super Tuesday, which means that citizens across 24 states will be going to the polls today to cast their vote for their candidate of choice. Apparently, the fact that Pancake Day and Super Tuesday fall on the same day caused great consternation to the IHOP. They didn't want to share the date with democracy and so have announced that next Tuesday, February 12th is when they'll be celebrating National Pancake Day. It sort of defeats the purpose, don't you think?

[via Metafilter]

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All of the numbers in this New York Times piece give me an Excedrin headache, but what it comes down to is this: IHOP just bought Applebee's for around $1.9 billion.

IHOP's CEO is a former president at Applebee's, so I guess they're keeping it in the family.

Here's where the numbers come in: IHOP is going to sell (and then lease back) Applebee's 508 restaurants, to help reduce any debt. IHOP thinks that the restaurants that have been open at least a year and a half will increase sales by 2 to 3%, compared to a 4% drop last quarter. In the stock market yesterday, IHOP closed up at $61.24 and Applebee's closed up at $24.91.