The ad in question.
An advertisement for India's first Haagen-Dazs ice cream outlet has sparked outrage from angry locals who say they discriminate against Indians, Advertising Age reports.
Posters near the Haagen-Dazs in a Delhi mall "tried to strike a cosmopolitan note with a reference to the French Riviera and the words 'Exclusive Preview for International Travellers. Access restricted only to holders of international passports,'" the magazine says.
An editor who wrote a blog post on the Times of India Web site -- called "Sorry, Indians Not Allowed" -- said a friend was not allowed to enter the Haagen-Dazs ice cream store. The post got more than 1,000 comments.
Haagen-Dazs executives told the Times of India that anyone who was barred from entry at the ice cream shop was excluded because it was too crowded, Ad Age says.
The ice cream company did apologize for the advertisement.


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