Boston Market. Photo: me and the sysop, Flickr.

No kidding -- national restaurant chains are increasingly hungry for family business.

Boston Market will now let more than one child eat for free with an adult. In the "Two Kids Eat Free" promotion, customers get two free Kids' Meals with a $6 minimum adult purchase.

The Boston Market Kids' Meal, which usually costs around $4, comes with a choice of entree (mac n' cheese, chicken drumstick, rotisserie turkey or meatloaf), a small side, cornbread and a kid's size soft drink or milk.

Over the years, the Tuesday prior to the beginning of Lent (known as Shrove or Fat Tuesday in most areas of the country - New Orleans knows it as Mardi Gras) has become recognized as a day to eat pancakes. To quote myself from last year, this is because "pancakes were a good way to use up the ingredients in your cupboards that were prohibited during Lenten austerity."

For as long as Pancake Day been part of our modern cultural vernacular, the International House of Pancakes (aka IHOP) has been giving away a free short stack of buttermilk pancakes to all comers on this most holy of breakfast days. Last year, they tried to move their free giveaway one week later so as not to have their business reduced by Super Tuesday, but they experienced more than a little backlash as a result, owing to the fact that those who observe Lent aren't going to disrupt their fast so that IHOP can have a better day at the till.

Happily, IHOP's pancake giveaway is back where it belongs this year. They'll be giving out free short stacks (one per customer, three pancakes per stack) tomorrow, February 24th between the hours of 7 am and 10 pm. In conjunction with the giveaway, they are conducting a fundraiser for the Children's Miracle Network, so if you go in for some pancakes, consider making a donation. Oh, and just because the pancakes are free doesn't mean you should skimp on tipping your servers!

In my experience, Orwellian doublespeak is usually confined to government pronouncements, corporate advertising, and the occasional politically-correct op-ed piece. Recently, however, IHOP surprised me by employing it in the service of their "Hungry Consumer Relief Plan." Basically, this plan involves all-you-can-eat pancakes, and will be offered at many locations until January 22, 2009.

So far, so good. Like many closet carb junkies, I am foursquare in favor of all-you-can-eat pancakes, particularly when the economy is in recession and eating out is becoming a major luxury. However, I have to seriously question IHOP's claim that this is a "stimulus" plan. Fake maple syrup aside, referring to pancakes as a "stimulus" borders on the ridiculous. Personally, I can think of few things less stimulating than a big plate of starchy fried deliciousness; to be honest, pancakes generally make me want to lie around the house and focus on digesting.

In other news, the breakfast chain is also offering free pancakes from 7 to 10 AM on January 24, 2009. This program is intended to raise money for the Children's Miracle Network and other charities. I can only hope that their incredible generosity provides a major stimulus to charitable donations!

Over the past few years, fast-food joints like McDonald's and Burger King have cashed in on nutritionists' advice that breakfast is the most important meal of the day. At this point, they all have a breakfast value menu. So, it's no surprise that food service businesses, such as Denny's and IHOP, which built their restaurants on the fact that they provide breakfast, are getting competitive with fast-food alternatives. An article from the Baltimore Sun explains that Denny's is going to offer breakfast skillets for $5.99. IHOP is now selling more to-go breakfast meals.

Restaurant analysts state that Denny's and IHOP will have to compete with the convenience, speed and low prices available from their fast-food competitors. Nevertheless, they should probably also realize that they may be targeting a different demographic alltogether.

Would you sign up for Denny's Real Breakfast Club? Signing up means that they'd send you emails with promotions, news, and offers.

The woman, an employee of a Tim Hortons coffee and donut chain in Toronto, gave a fussy toddler the tiny, 16-cent donut (called a "Timbit") to eat, and was promptly fired by her overzealous manager.

The woman said she would have paid for the donut, but the store was busy and she had to work.

As soon as Tim Hortons' corporate offices heard of the firing, they quickly issued a statement that the firing was a mistake (it was implied that the woman was re-hired).

Seriously, though: who would want to go back and work for that maniac? Whatever happened to the customer coming first?

Hopefully, the woman will be able to get away from the boss with the anger management issues, and get a better job. Like at the local IHOP.

Um, wow.

That mountain of colorful, sugary pancakes comes to you by the fine folks at IHOP, who have put together this concoction to celebrate the movie Horton Hears A Who, starring the voices of Jim Carrey and Steve Carell, that was released a few weeks ago.

This thing is just chock full of stuff that will make kids run around all day long, or maybe stay in bed with a tummy ache. Colored syrup, a lollipop shoved in the middle like the flag on top of a mountain top. And what are those, jelly beans or bubble gum pieces?

Has anyone tried this?

As we've now mentioned several times, today is Pancake Day (Mardi Gras/Shrove Tuesday). Historically this is because pancakes were a good way to use up the ingredients in your cupboards that were prohibited during Lenten austerity. As with all things in this age, Pancake Day has been somewhat co-opted by society at large. Case in point? The International House of Pancakes isn't celebrating Pancake Day until next week!

Today is also Super Tuesday, which means that citizens across 24 states will be going to the polls today to cast their vote for their candidate of choice. Apparently, the fact that Pancake Day and Super Tuesday fall on the same day caused great consternation to the IHOP. They didn't want to share the date with democracy and so have announced that next Tuesday, February 12th is when they'll be celebrating National Pancake Day. It sort of defeats the purpose, don't you think?

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My father (aka Mo) is something of a pancake connoisseur. He spent a bit of time working at the International House of Pancakes as a short order cook during his youth. He found their pancakes to be so bland and unimpressive that he set off on a life-long mission to create the best pancake he could. This meant that I grew up with excellent pancakes. His were nutty and full of belly-satisfying whole grains. One of his secrets is the addition of honey-toasted wheat germ to the mix. Sadly, this ingredient has gotten increasingly difficult to find over the years.

Despite the challenges to find the appropriate wheat germ, he still makes a good pancake and has passed that knowledge on to me. I've always been an eager study when it comes to food and so hungrily drank in his pancake wisdom as a small child. He recommends to carefully monitor your heat, so that the insides of the pancakes cook completely before the outside gets too dark. He always greases his griddle with vegetable oil, wiping off the excess with a carefully folded paper towel. Lastly, he teaches that you know it's time to flip your cakes when the bubbles start to pop at the edges and don't close back over themselves.

In some parts of the world, tomorrow is known as Mardi Gras. Others know it as Shrove Tuesday and still others simply refer to it as Pancake Day. For those of you who like to eat a big stack of pancakes before heading into the austerity of Lent, check out the recipe for Mo's Famous Pancakes after the jump and get cooking!

All of the numbers in this New York Times piece give me an Excedrin headache, but what it comes down to is this: IHOP just bought Applebee's for around $1.9 billion.

IHOP's CEO is a former president at Applebee's, so I guess they're keeping it in the family.

Here's where the numbers come in: IHOP is going to sell (and then lease back) Applebee's 508 restaurants, to help reduce any debt. IHOP thinks that the restaurants that have been open at least a year and a half will increase sales by 2 to 3%, compared to a 4% drop last quarter. In the stock market yesterday, IHOP closed up at $61.24 and Applebee's closed up at $24.91.

Do you have any plans for breakfast tomorrow? Since Tuesday, February 20th is National Pancake Day - also known as Shrove Tuesday or Fat Tuesday - you might want to think about heading to IHOP. Not only is the restaurant chain famous for their pancakes, but they're actually giving them away for free all day tomorrow! From 7 am - 10 pm at participating stores nationwide, all guests can get a short stack of classic buttermilk pancakes for free.

The point of the giveaway, in addition to the simple celebration of pancakes, is to raise money for charity. Diners are encouraged to donate the money that they would otherwise have spent on the pancakes (or as much as they'd like ) to support the Children's Miracle Network, a nonprofit group that raises money for children's hospitals across the country.

This is the third year that IHOP has held the pancake giveaway.

Today - February 28th, 2006 - all participating IHOP restaurants will be giving away free pancakes to their customers. The free pancakes are in celebration of Fat Tuesday and each diner who requests them will be given a short stack at no charge! In IHOP speak, a short stack of pancakes is three pancakes, but diners with large appetites shouldn't worry about the small-sounding portion, since each pancake is nearly the size of a plate. During the promotion, customers will be invited to donate to the Children's Miracle Network, a nonprofit group which works to raise funds for children's hospitals in North America. Check out the IHOP website for full details and locations for your free breakfast!

Even the name of "Fat Tuesday" implies that there should be at least a little indulgence in the day. In keeping with the tradition of making pancakes to celebrate the last day before lent, I made a batch of pancakes, using up some buttermilk, butter and eggs. As if that weren't enough for a delicious breakfast of classic comfort food, I added chocolate chips to really get into the decadent spirit of Mardi Gras. The pancakes themselves are light and fluffy, and the chocolate chips melt deliciously into your mouth as you eat. These don't really need syrup, but to really get into the theme of "Fat Tuesday", top yours with whipped cream. IF you have kids, use the whipped cream to make a smiley face, just like the IHOP Funny Face Pancakes.