Yesterday I read that McDonald's is exiting the so-called home-meal replacement market with its sale of Boston Market to Sun Capital. Heck, I didn't even know they owned it. To my credit I do know that Boston Market started in Colorado, just like Chipotle, which McDonald's sold its interest in a while back. At one time Mickey D's had its greasy fingers in a lot of pies, including Donatos Pizza and the Aroma coffee chain. It still owns one-third of Pret a Manger, but that, too, may soon go on the block since Pret itself is shopping around for a buyer.
Specifics of the deal, which should close in a few weeks, have not been divulged. A McDonald's spokesman had this to say: "This is consistent with our successful strategy to focus on brand, a strategy that continues to deliver results." Well, duh. I can't even begin to understand why McDonald's bought into a chain that presents itself as an alternative to an old-fashioned turkey dinner.
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