"high fructose corn syrup" news and stories

The battle over sweeteners just got a whole lot more bitter.

As the Associated Press reports, a group of sugar farmers and refiners, including big names like C&H Sugar, have filed suit against the makers of high-fructose corn syrup. Their beef? They want the corn industry to stop trying to hawk their souped-up sweetener as "corn sugar."

As the country has watched its collective waistline get bigger and a generation of kids turn into outsized roly-polys, perhaps no product has come to be as maligned as high-fructose corn syrup. Indeed, among certain members of the Bugaboo-stroller set, feeding your kids anything that contains the super sweetener might as well be the equivalent of letting them snack on crack.

Faced with an image crisis (American consumption of high-fructose corn syrup fell to a 20-year low last year), the corn industry went on the offense, running golden-hued ads of bucolic American farmscapes that essentially touted high-fructose corn syrup as nutritionally the same as sugar and asking the federal government for permission to market the stuff accordingly as "corn sugar."

Controversy is brewing this month in the mommy blogosphere over high-fructose corn syrup, after the website Mom Central, a marketing consulting group that arranges blog tours, launched a campaign on behalf of the Corn Refiners Association (CRA). Mom bloggers were lured by $50 gift cards and the opportunity to participate in a webinar led by paid consultants in exchange for creating HFCS-focused content that reflected typical CRA talking points. Mom Central's own website published plenty of pro-HFCS content as well.

Dogged by a growing image problem that has linked high fructose corn syrup (in the public mind) with everything from obesity to diabetes, the Corn Refiners Association has come up with a smart solution (or sneaky, depending on your point of view): change the name.

According to the Associated Press, the association is applying to the federal government to approve "corn sugar" as an alternative name on food labels.

It seems high fructose corn syrup is a victim of its own success. Developed in the 1970s as a cheaper alternative to cane sugar, it quickly found its way into everything from soda pop to bread. But as rates of obesity and diabetes climbed, the ubiquitous sweetener came to symbolize all that was wrong with the American diet.

I like to have a sweet treat from time to time, especially if it is a homemade cookie or a lavish dessert made from scratch in one of my favorite New York City restaurants. But even if you don't splurge every day on dessert, you might be getting a lot more sugar than you should.

But how much is too much? And is sugar really bad for you as they say?

Historically, sugar consumption is on the rise -- here are some sugar shock stats (PDF). In 1970, each American was eating on average 123 pounds of sugar a year and today that number is up to 152 pounds -- which means three pounds in just one week, a little under one cup a day. Nutritionists say to limit sugar to around 13 teaspoons a day so we are getting almost four times the recommended daily amount from a variety of sources.

A lot of people are wondering if there is a healthy form of sugar: Since most of the sugars trigger the same rise in blood sugar, there is no real difference between them except for how quickly that sugar spike hits the system. This is where eating more complex carbohydrates and beneficial fruits is a great way to slow that blood glucose change and deal with the daily crave for sweets.

As in my last post, I still think it's OK to enjoy other forms of sugar in moderation; we all like our treats from time to time, especially on holidays and special occasions. But if you're looking for low-sugar treats, try my recipes for avocado chocolate milkshake, brown sugar ice cream or rugelach.

After the jump -- chewing the fat on "diet" food.

Sugar, once demonized by parents and dentists alike, is back in style, this time as a selling point for food companies who want to broadcast that their products are free from high-fructose corn syrup (HFCS), the New York Times reports. HFCS, though believed by most scientists to be the same as sugar for your health, has become a whipping boy these days.

Log Cabin syrup recently announced that they've stopped using HFCS in their syrup; Pepsi has come out with new sugar-sweetened Pepsi and Mountain Dew; ConAgra uses only sugar or honey in its Healthy Choice All Natural frozen entrees.

"The argument about which is better for you, sucrose or HFCS, is garbage. Both are equally bad for your health," says Dr. Robert H. Lustig, a pediatric endocrinologist at the University of California, San Francisco Children's Hospital.

"For consumers, perception is reality," says Jim Sieple, a senior vice president for Log Cabin syrup.

This seems like an incredibly cynical move, preying on people's misperceptions about HFCS to market products filled with equally obesity-promoting sugar as "healthy." It feels very wrong that a soda company or a frozen dinner company slaps the words "all natural" (a totally meaningless marketing phrase) on a piece of junk food to make people feel like it's wholesome.

The problem is not HFCS OR sugar, it's the fact that items like frozen dinners are larded with sweeteners to make them more appealing (I don't put sugar in my pot pie, do you?), and that we drink gallons of soda instead of water.

What do you think? Is it wrong for companies to promote sugar-sweetened foods as healthy alternatives?

[Via: New York Times]

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