"HammacherSchlemmer" news and stories

While sweet tea has hardly vanished from the Southern diet, cut-glass pitchers of the homebrewed stuff have gradually disappeared from the region's refrigerators as more drinkers turn to powdered mixes and premade teas.

Now Hammacher Schlemmer, the New York-based retailer best known for offering airline travelers gadgets they never knew they needed, is trying to resuscitate sweet-tea traditions with its Authentic Southern Sweet Tea Brewer, a machine that reportedly makes brewing a fresh pot of sweet tea as easy as pulling through the drive-thru at McDonald's (which saw its monthly sales jump 6 percent after belatedly adding sweet tea to its menu in 2007).

Southerners have been drinking sweet tea for at least 150 years, when temperance advocates probably started leaving the booze out of popular tea punches. Sugary tea wasn't unknown outside the South, but folks sweltering below the Mason-Dixon line zealously embraced the cooling beverage.