"HamburgerHelper" news and stories

In ancient times, food was marketed primarily by "hunger." But in the modern era, it's not enough that we eat our food, we must also emotionally bond with it. This partly explains the enduring appeal of food mascots, those bright, colorful, affable characters who beckon us to consume.

In many cases, we choose a product simply because we have a bizarre attachment to the cartoon that represents it. There is no shame in trusting, say, a paranoid Leprechaun with a powerful marshmallow lust more than one's own family. These 10 icons are the awesomest in the pantheon of cheap food branding.

Recently General Mills, the maker of Hamburger Helper, announced that they were going to do their part to save the planet by straightening out the noodles in boxes of Hamburger Helper. Their thinking was that smoother noodles will take up less packaging because they settle together more easily. That will in turn make it possible for them to make the boxes smaller and then move more HH in each shipment. Problem solved!

The folks over at the Environmental News Network have a bone to pick with General Mills. They say that tweaking the shape of the noodles will not have a significant impact on the health of the environment. ENN argues that until large companies like General Mills take a holistic look at what they make, how they make it and what they make it with, they won't have more than a drop of impact in the bucket of sustainability.

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