Anheuser-Busch would like me to believe I am reading too much into it, but around the time of the InBev buyout, Budweiser commercials began elevating the patriotism pushing "The Great American Lager" slogan like a comforting pat on the shoulder to say, "Everything will be alright." Maybe its just a coincidence: A-B reminds me the slogan was launched before InBev's bid was finalized. Or maybe marketing knew something I didn't. Either way, hammering home the "King of Beers" at this point might just come a little too close to reminding us of our new European overlords.

Unfortunately, however, slogans require an extra step of association, so for their latest offering, Bud is simply throwing the word "American" right into the product name. A-B chose to debut spots for their forthcoming Budweiser American Ale during the Olympics. (I caught one during a massive 8 hour Olympic-watching marathon -- a near Phelpsian feat, if I do say so myself.) And though Olympic coverage represents an ideal opportunity to court a massive audience, it certainly doesn't hurt that it's served with a side of patriotic pride.

Budweiser American Ale also had been in the works well before the InBev buyout: It's intention is to edge in on the growing craft beer market, hopefully grabbing Anheuser-Busch a piece of the action while wooing some attention back to their flagship. Reasserting Budweiser as the "Great American Lager" is definitely a nice segue into introducing the next great "American Ale." But A-B marketing has got to at least be thinking, Don't you love it when a plan comes together! Naive isn't a word that comes to mind when I think of the big boys down at Bud, so I bet the more this whole InBev/patriotism thing feels like a coincidence, the better job they're doing.

[Photo Credit: budweiser.com]