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Marketing French wines

Yesterday's San Diego Union Tribune featured an article about several new offerings from French winemakers who are taking aim at the low-end wine market in the U.S. XL Wines' Jet Lag comes in 8.8 ounce screw-top bottles that look like shampoo or cologne and are meant to fit in a carry-on bag. Sounds pretty close to a hip flask. According to the article, other XL offerings include bottles with no names, only clock faces and times of day on the labels. Then there's Los 3 Bandidos, a Pancho Villa-inspired French wine with advertising mired in bullet holes and tales of Mexican revolutionaries. Most are expected to sell for $8-$10.

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Filed under: Business, Newspapers, Drink Recipes, New Products

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