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Is Whole Foods' nickname Whole Paycheck appropriate?


Whole Foods in Austin, Texas
This past Saturday's New York Times had an intriguing article on how Whole Foods is trying to overcome its nickname, Whole Paycheck. Considering the high food prices sweeping the entire nation, this attempt is crucial for the company's survival. Since its financial peak in 2006, Whole Foods' stock has dropped more than 70 percent. The market for organic foods and specialty foods is in trouble.

A report from TNS Retail Forward produced a survey last month that shows that 20 percent of shoppers have altered where they purchase groceries because of the economy. To make matters worse for Whole Foods, market researching firms, like the Hartman Group, say that consumers are less interested in organic foods.

In this current economic environment, what is Whole Foods doing to change its image as an overpriced grocery store?
  1. Offering more discounts
  2. Increasing lower-priced store brands
  3. Advertising products they sell at a good value
  4. Organizing budget-focused store tours
Do you think Whole Foods will be able to suppress its nickname Whole Paycheck?

Filed under: Business, Stores & Shopping, Food News, Food Politics

That costs what?

In some sectors, it's practically de rigueur (and awfully hilarious) to rip on the rarefied findings of NY Times restaurant critic Frank Bruni, but I've gotta say I tend to dig his indignation as expressed through the fewer-holds-barred medium of the website's Diner's Journal. I certainly jibe with his notions of the judiciously applied dress code and the diner's right to doggie bags, but I'm almost irrationally delighted by his use of the bully pulpit to call out the stealthy price jabbings of high-end restaurants.

He specifically cites the same outrageous charges (his boiling point is $7, mine was $6) for postprandial tea that I'd kvetched about a while back. Nothing falutin', not a monkey-harvested Pur-eh or shade-grown sencha -- just in his case a mint T-brand tea (which tea purists would prefer we refer to as a "tisane" rather than a tea as it's actually an herbal infusion, but I digress) which at $17.95 for 1.76 oz tin, retail, would surely produce, uh, more than 2.56 cups. Yes, service, water heating, cups, rent, etc. don't come for free but still, the whole enterprise is quite crabby-making in this strained economy.

Mr. Bruni, we salute your foray into the consumer advocacy front and will be following the "That Costs What?!?" series juuuust as soon as you get that pesky RSS tag fixed ravenously.

[via: New York Times Diner's Journal]

Filed under: Budget Cuisine, On the Blogs, Food News, Drink Recipes, Chefs & Restaurants, Restaurants

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Hurricane Katrina's effect on food prices

hurricane Everyone is aware of the devastation caused by Hurricane Katrina, but there may be more food-related costs in the future. Not only is the future of one of America's most distinctive regional cuisines in jeopardy, but because of the hurricane, prices on some foods, especially chicken and seafood, are expected to rise. The storm ripped through the country's prime chicken-producing states. Hundreds of thousands of chickens died as farms were destroyed. Also, the gulf's fishing industry has been decimated and so items such as gulf shrimp, oysters and crabs will be scarce, if they are to be found at all in the coming months. It's too soon to know the full limits of the devastation, but it's just one more factor in an increasingly terrible tragedy.

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Filed under: Business, Newspapers

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