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Pinot Noir grapes. Photo: mollyali, Flickr.
Beginning Thursday, Twitter is selling its own "Fledgling" wine, with the proceeds benefiting the nonprofit literacy group Room to Read, according to Jenna Sampson, a spokeswoman for Twitter.
San Francisco wine company Crushpad is helping Twitter make the vino. The company, which enables wine enthusiasts to make, sell and design their own wine, is providing everything from the grapes and equipment to expertise and advice for the social networking site.
"We gradually started meeting people [from Twitter]," and the idea of a outreach collaboration simply "kept growing and growing and growing," said Noah Dorrance, marketing director for Crushpad.
