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Innovative advertising from Papa John's

Posted Aug 11th 2008 1:04PM by Shayna Glick
Filed under: On the Blogs

Papa John's advertisment for whole wheat pizza crust cut into a wheat field.

(Click the photo to see the 10 Best Food Commercials of All Time)

We've probably all seen crop circles and we've all been exposed to pizza flyers, but recently Papa John's innovated a unique combination of the two.

According to the Fire Wire blog, this advertisement for Papa John's new whole wheat crust is cut into a wheat field near the Denver airport. It'll be seen by everyone flying in to the Denver area, just in time for the Democratic National Convention. The pizza chain apparently wanted to get in on the convention sales, but wanted to have fun with it.

I actually really like this ad. It's a lot more fun and less obnoxious than other Papa John's ad campaigns. What's your take on the pizza ad crop circle?

Gallery: 10 Best Food Commercials of All Time

[via Neatorama]

New Papa John's ad campaign-effective or creepy?

Posted Jun 11th 2008 10:00AM by Shayna Glick
Filed under: Business, On the Blogs, Fast Food

How the new Papa John's ad looks through the peephole on your front door.

While perusing the food blogs tonight, I came across this post from So Good. I really like So Good because it generally focuses on the more humorous food related news. I'm not sure if this latest Papa John's ad is funny or creepy.

The original story is from The Fire Wire, which tells us about the direct marketing campaign the Papa John's is planning on putting into action. The ad is actually a small sticker that is stuck to your front door right under the peephole. The sticker creates an optical illusion that there is a pizza delivery person holding up a box with the local Papa Johns' delivery phone number on it.

I personally think this campaign is really creepy. I don't even like it when businesses leave fliers on my door handle or tucked in the screen door. This is going a bit too far for me, but then, I'm generally not a big fan of marketing in the first place. What's your take on this: creepy or cool?

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Innovative advertising from Papa John's

New Papa John's ad campaign-effective or creepy?

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