"Ferrero Rocher" news and stories

There is a huge piracy problem in China. Lots of western companies find that they can't sell their product in China because there is already a Chinese clone of the product. This was a big problem for Ferrero Rocher, that is until recently.

The chocolate maker just won a long-fought lawsuit in China's Supreme Court against a Chinese company that copied Ferrero Rocher's famous, gold wrapped pralines. Montresor, the Chinese chocolate maker that was copying Ferrero Rocher, was ordered not only to stop but also to pay a token fine of €50,000.

A lot of people see this as welcome news. It could mean that China may be ready to adopt more fair marketing practices. I am all for local competition to global brands, but I think a copy cat company shouldn't be allowed to just piggy back on a famous product. The name brand put a lot of work into the brand that they've built. Like it or hate it, I think a company should profit on its own merits. Good luck, Ferrero Rocher.

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Greenpeace has issued a warning regarding chocolate Easter eggs. According to the environmental group, some confectioners use genetically engineered ingredients and/or dairy from animals raised on genetically engineered feedstock. The group is rightfully  concerned about potential health risks.

One of the makers it has called to task is Cadbury. Among the Easter egg makers it considers friendly are Darrell Lea and Ferrero Rocher. While I'm skeptical of any so-called Frankenfoods, I'm rather conflicted now that I've seen the Cadbury Easter Egg Delight. It's the Russian nesting doll of candy  – an outer egg encases an inner one, which is in turn filled with individual chocolates. I think I'll take my chances!

[image:Cadbury]

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