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A new marketing code is being created in Australia. It may go as far as
banning celebrity spokespeople and removing toys from kids' meals. This would make Australia the first western
country to impose such measures.
The code is a response to a growing obesity problem among children that has been linked to surgery and
fatty foods. According to this press release animated characters - like that tiger that use to (or maybe still does)
advertise that overly sweet breakfast cereal and that annoying monkey for coco-pops that we have in the UK - will be
banned as would the inclusion of promotional toys. I remember as a kid being very excited collecting cut out
characters from the back of Golden Nuggets, a breakfast cereal I don't think you can get anymore. Oh happy days.
